Co-Room (Collaboration Room)

I just had the best session for Advertising Class a while ago.

Mr Hinojales divided the class into groups of four. We have to make our own Advertising Agency which I think was pretty cool since it’s one of my dreams to be on one! I ended up being Alyanna, Mary Grace and Beanca all which has a specialty on a position required for a group (happy to be grouped with them).

Since inspiration was overflowing we decided to make the Advertising Agency’s Business name and logo.

At first names such as “BAMA”, “Vecxel” “Bigga” went down on our list, but soon we finally ended up with “Co-Room” (pronounced like “quorum”). We pattered it on a creative botique group in Manila named “Co-Labs”.

The meaning behind the name

Collaboration Room or Co-Room:

1) Collaboration also known as teamwork is one of the major component in an ad agency. Considering our group who has different skills in different fields, we must collaborate our efforts in finishing our work

2) Room- a place where we could concentrate, brainstorm, conceptualize and produce.

3) Quorum- According to a website it means:

1. The minimal number of officers and members of a committee or organization, usually a majority, who must be present for valid transaction of business.
2. A select group

YES! Consensus is important in making decisions.

Tagline

Concept. Create. Connect.-The use of alliteration makes the tagline more appealing to the ears. All three words are self explanatory and all best describe our Ad Agency.

Logo:

Meaning Behind the Logo:

The Big C which means Collaboration and our tagline which is concept, create, and connect.

Magenta, Yellow, Cyan and White: Symbolizes us collaborating in order to finish the work or fill up the dark space

Black: Negative Space, needs to be filled up by our ideas and concepts. ”We fill up empty minds with the information you like us to send”.

Inspiration Behind the Logo

The inspiration was taken from the logo of the Design Council of the Philippines.

Logo Design: Aeson Baldevia

Concept: Me, Beanca Gepes, Alyanna Baniel, and Mary Grace Monteros.