I just had the best session for Advertising Class a while ago.

Mr Hinojales divided the class into groups of four. We have to make our own Advertising Agency which I think was pretty cool since it’s one of my dreams to be on one! I ended up being Alyanna, Mary Grace and Beanca all which has a specialty on a position required for a group (happy to be grouped with them).

Since inspiration was overflowing we decided to make the Advertising Agency’s Business name and logo.

At first names such as “BAMA”, “Vecxel” “Bigga” went down on our list, but soon we finally ended up with “Co-Room” (pronounced like “quorum”). We pattered it on a creative botique group in Manila named “Co-Labs”.

The meaning behind the name

Collaboration Room or Co-Room:

1) Collaboration also known as teamwork is one of the major component in an ad agency. Considering our group who has different skills in different fields, we must collaborate our efforts in finishing our work

2) Room- a place where we could concentrate, brainstorm, conceptualize and produce.

3) Quorum- According to a website it means:

1. The minimal number of officers and members of a committee or organization, usually a majority, who must be present for valid transaction of business.
2. A select group

YES! Consensus is important in making decisions.

Tagline

Concept. Create. Connect.-The use of alliteration makes the tagline more appealing to the ears. All three words are self explanatory and all best describe our Ad Agency.

Logo:

Meaning Behind the Logo:

The Big C which means Collaboration and our tagline which is concept, create, and connect.

Magenta, Yellow, Cyan and White: Symbolizes us collaborating in order to finish the work or fill up the dark space

Black: Negative Space, needs to be filled up by our ideas and concepts. ”We fill up empty minds with the information you like us to send”.

Inspiration Behind the Logo

The inspiration was taken from the logo of the Design Council of the Philippines.

Logo Design: Aeson Baldevia

Concept: Me, Beanca Gepes, Alyanna Baniel, and Mary Grace Monteros.

Every time I would watch television, I always couldn’t get away with shampoo commercials. I would recall what Mr. Akol told us last year that “Philippine TV is being bombarded with shampoo commercials”.

I guess there is a corresponding reason why, basing upon last meetings report (in advertising class), there are about __ varieties of shampoo product.

Now lets try to open our eyes. Are these commercials even real? Are the model’s hair really that straight and flowing? here is a good example

http://www.youtube.com/watch?v=z6o_ZmEiAYk&feature=related

compare that to this

(what if they just didn’t used Rejoice Shampoo on the day they had a photoshoot shown on the second photo?)

Well, basing from the Graduates of MassComm 2011, during the trip they had in Manila. They were told that advertisements would use strands of wire and attach them to the model’s hair in order to control the flow of the hair and how would it appear on screen.

I also had come across a site that provides secret tips in making shampoo commercials

No wonder there are more shampoo commercials on screen rather than in print. Could this be because that they could manipulate the hair’s appearance? or maybe simply because newspapers are for dads and televisions are for moms?

It’s for us to find out! What I trying to say here that there is a huge curtain between viewers/consumers and advertisers/companies. We should not be fooled easily by these ads.

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since we are talking about shampoo commercials, I would like to share a short shampoo ad that caught my attention.

http://www.youtube.com/watch?v=excxIZ4wUvg&feature=related

So here it is, my first entry for our advertising class.

We were tasked to make a business card for a partner, treating them as our client.

The usual workflow of a typical graphic artist followed.

1. asked what major details the client wants
2. ask the concept
3. suggest
4. layout
5. defend

This is the front part of the business card I had designed for Dani. I combined my “minimalistic” style to “professionalsim” in this design. 

It is quite simple but is shows everything what my client would want in a business card.

(DD Events logo, Name and position, contact details and address)

this is the opposite side of the card. Showing an elegantly-designed  wedding my client “organized”.

I had decided to make a business card with a design on the opposite side so that it will also serve as an advertisement to clients.

In addition, I also made alternative design for various events

(for reunions)

(for debuts/birthdays)

(Photos were from the Javellana-Lim Nuptials, Hollister-Baldevia Nuptials and Mayleen Jereza’s 18th Birthday |Credits toTronco Photo-Video for the event photos)